Our problem is not Information Overload, it is Filter Failure. (a phrase that makes more sense every minute with every new technology or buzz) We can’t afford to be asleep and work in social media. We can’t possibly keep track of even 10% of the important developments, but it is critical to know and manage the 5 - 8% of the data stream that you do try and keep up with. I will provide some of my strategies for tuning up and refining your filter system.